Thanks to the Select Five, Jane now has the tools and insights to answer her questions.
Let’s see what she found.
By looking at her new clientele, Jane realized she had a significant number of women clients, but that number was not growing proportionally as her institution expanded.
As a next step, Jane analyzed the women’s market in her country to assess opportunities to improve outreach.
Jane found that her women clients had a smaller average loan size than male clients.
In order to understand whether this was a result of actually reaching poorer women, Jane conducted a study to assess the poverty levels of her clients.
Jane’s female clients exhibited a higher retention rate than male clients, and this represented significant cost savings for her institution.
Jane followed up with a satisfaction survey which found that women liked the institution but were dissatisfied with some of the product conditions, such as weekly repayment.
Women clients had lower PAR, contributing to the profitability of Jane’s institution.
Jane further analyzed the repayment rates of different types of loans by gender to get a more nuanced view of risk to her institution.
Jane’s institution had low retention rates for women staff, indicating that the institution’s policies may not be accommodating women’s needs.
Jane also found that women were less likely to be promoted, which may have contributed to the higher attrition.
Now Jane can say that serving women is a smart investment and she is working to ensure she is serving these women well.
Most importantly, she has the evidence to back it up.