ABOUT US

She Counts

She Counts harnesses the power of savings and other financial tools  to help women save securely, invest in their businesses and take control of their financial future. Women’s World Banking identifies the financial service providers around the globe who showcase the best practices in reaching and engaging women with savings products. These institutions come together to learn from each other in a collaborative environment and share their knowledge with the rest of the Women’s World Banking Global Network.

She Counts is working to create a world where every woman counts by putting savings and financial tools in the hands of women.

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Best practices identified along the customer journey for savings include:

Acquisition/Awareness: To build awareness to acquire a woman client, financial service providers need to be creating marketing messages and visuals that speak to women. They also need to develop use cases that meet women’s lifecycle needs and leverage existing channels women already access, such as savings groups or G2P payments. Activation: It isn’t enough to just acquire a client. Women need a reason to conduct the initial transaction. This can be facilitated by a simple account opening process, employing tiered KYC when regulation allows, and leveraging existing ID databases to more easily fulfill documentation requirements. Active Usage: To keep women using savings on a regular basis, it is necessary to have well-trained agents that women trust. Building financial and digital literacy programs help women increase their confidence and comfort in using formal financial services. Ensuring women have convenient access points to overcome a mobility, distance and time constraints make it easier for women to use products on a regular basis.  Retention: Women are loyal and profitable clients when treated with respect and with well-designed products. Financial service providers need to ensure fees are not prohibitive and design tools to create ongoing peace of mind, such as balance inquiries. Encouraging goal setting with behavioral nudges builds consistent usage.

The Cohort
The cohort of She Counts members include

Access Bank

Nigeria

Kaleidofin

India

ASA

Bangladesh

Sterling Bank

Nigeria

Banco W

Colombia

NMB

Tanzania

CARD Bank

Philippines

MaTontine

Senegal

Research Publications


MINDFUL SAVINGS:EXPLORING THE POWER OF SAVINGS FOR WOMEN

UNEQUAL VENTURES:BASELINE STUDY OF GENDER AND ENTREPRENEURSHIP IN EAST JAVA, INDONESIA