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Closing women’s “emotional distance” from financial services with behavioral design

June 25, 2018

Behavioral design is an important new tool in helping the financial services industry see women (and low-income women in particular) as a viable market segment.

How We Built a Microinsurance Product that’s Meaningful for Women and Sustainable for the Institution

June 18, 2018

Can microinsurance be meaningful for clients and sustainable for the provider? Our woman-centered, client-centric approach in Egypt shows it can.

This is how you grow a microenterprise into a small business

June 4, 2018

With only a high school diploma and the work experience of harvesting in rice paddies, this woman microentrepreneur started growing her small idea into a diversified business.


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