Six Priority Markets

Nigeria
Egypt
Mexico
Bangladesh
Indonesia
India

Women’sFinancialInclusion

CountrySnapshots

Women’sFinancialInclusion

CountrySnapshots

Women’s Financial Inclusion in Our Six Priority Markets

Adult women unbanked (+15)Adult women with inactive accounts (+15)Total # of inactive or unbanked women
Egypt23,207,9321,778,79224,986,724
Mexico31,463,8673,198,89534,662,762
Nigeria37,583,3822,186,34839,769,731
Bangladesh37,030,6594,290,40041,321,059
Indonesia45,906,12114,602,56760,508,688
India107,762,026170,566,781278,328,807

985MM women globally are still financially excluded

30%

of them are in these six markets

Of the 1.75BN banked women, ~337MM are inactive

60%

of them are in these six markets

985MM women globally are still financially excluded

30%

of them are in these six markets

Of the 1.75BN banked women, ~337MM are inactive

60%

of them are in these six markets

Women’s Financial Inclusion Barriers

Client

Low awareness Lack of compelling use cases Inadequate channels Low levels of financial literacy Low phone / SIM ownership Restrictive social and cultural norms

Institutional

Limited understanding of customer needs Lack of data on business case to serve women Lack of gender disaggregated data

Ecosystem

Lack of uniform ID Lack of tiered KYC Lack of Regulation on new entities(e.g., FinTech) Poor connectivity and infrastructure(e.g., in rural areas)

We seek to develop solutions to overcome these barriers and meet her financial needs

1. Acquisition

Account Opening

2. Activation

Initial Transaction

3. Active Usage

Consistent Engagement

4. Retention

Cross-sell and Loyalty

Nigeria
Egypt
Mexico
Bangladesh
Indonesia
India