Indonesia shows a reverse gender gap: 51.4% of the female adult population is banked compared to 46.2% of the male population. That metric of success, however, can lead to complacency. When financial service providers adopt a gender-agonistic view or do not recognize low-income women as a target market, they lose out on a significant market opportunity and millions of women go without financial services that address their particular needs.


5th biggest economyin the world by 2030

4th Largest Population

Large youth population -35% is between 15-34 years

Steady urbanization from47% to 55% in 2016

11%still live belowpoverty line

Low and stagnant female labor force(80% in informal sector)


Compared to men


2nd largest migrant populationof which 47% are women1

Dynamic market forentrepreneurship—59MMenterprises employing 97%of adults and contributingto 60% of GDP

Improvement in financialinclusion from 19.6% (2011) to


However, gender gap haswidened from 7% to


Reverse gender gap

51% of women are financiallyincluded vs 46% of men

There is wideregional disparity infinancial inclusion

Some areas experience oversupply whileothers remain underserved

47MM (48%) unbanked adult women

15MM (19%) underserved adult women

High mobile phone penetration (77%)

Low penetration of digital financial services (3%)

Infrastructure and connectivity challenges and lack of awareness are significant barriers to uptake of digital financial services

Financial ServiceProviders

Financial sector dominated by banks Cooperatives and microfinance institutions continue to play a role Indonesia is becoming a hub for digital innovation (e.g., “super-apps” suchas Bukalapak, Tokopedia, Go-Pay) withmany new non-bank and FinTechplayers emerging


National Financial Inclusion Strategy launched in 2016, with target of 75% inclusion by 2019 Focus on regulations around e-moneyand Laku Pandai Push towards Digital Economy 2020 Development of national payments gateway to support interoperability

48% (47MM) of women remain unbanked and 18MM women have accounts that have not been used in the last 12 months



Increase access to capital for womenentrepreneurs to support income generation


Increase access to basic savings / e-moneyaccounts for wage / remittance receivers


Drive uptake / usage of e-money accounts forwomen entrepreneurs

Indonesia’s economic dynamism allows room for new players alongside established institutions. Women’s World Banking’s partnerships with this expanding ecosystem will drive women-specific solutions to meet the needs of a growing digital economy.

1. Overview of Internal Migration in Indonesia,UNESCO,