2021 Fintech Innovation Challenge Judge

Katharine Budd

Co-founder & CEO, NOW Money

Katharine Budd is co founder of NOW Money (www.nowmoney.me), a digital banking platform for the 70% of the Gulf population who cannot access traditional banking due to banks’ minimum salary requirements. Employers can pay staff directly into their NOW Money accounts, which are managed through a smartphone app. Users can pay bills, top up mobile phones with credit, and make remittances directly from the app, as well as use their Visa card globally.

Prior to founding NOW Money, Katharine led the data science strategy for the UK launch team for Cardlytics. Cardlytics provides marketing offers within customers’ online banking and is now worth over USD 3.4bn. Katharine also spent several years with Nectar, the UK’s largest loyalty program (20 million users), sold to Aimia for GBP400m.