As one of the fastest growing economies in the world, India has made significant progress in financial inclusion in the last few years, with many government initiatives and new financial service players reaching the un- and under-banked.

PMJDY mandates all households have at least one bank account

New banking structures introduced to drive access to unbanked

Aadhaar biometric ID facilitating Direct Benefit Transfer and other solutions

The 2017 Global FINDEX shows that the gender gap in account ownership has reduced from 20% in 2014 to 6% in 2017 – resulting in 77% of women with bank accounts

Almost half of these accounts owned by women are inactive

What do we need to solve? 

Access to accounts have significantly increased in number but high inactivity and limited engagement still persist:


Women are not aware of existing services or are not using the services due to a number of different barriers


Most financial service providers are (i) gender agnostic (ii) have limited understanding of their customer base and (iii) do not see the business case in actively serving the women’s market


The national government takes a gender-agnostic policy approach

Our Action Plan