Women’s World Banking worked with network member from the Dominican Republic Banco ADOPEM to develop and pilot an 18-episode soap opera that combined education and entertainment to encourage women to open a savings account and to save regularly. The soap opera, Contracorriente (loosely translates to ‘undertow’), included several story lines on savings and money management as well as other social themes such as exploitation and gender identity.

The project included classroom training for clients that delved deeper into the financial messages of the series. This guide walks trainers through the interactive, discussion-based seven-session training. Clips from the series are available to aid in the training.

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Download the English version