In-depth market research is the foundation for a financial product that meets the needs of women. Properly conducting and applying market research enables financial institutions to understand customer needs and develop appropriate, responsive solutions. This practitioner-driven learning community will convene mid-level managers who are interested in learning how they can leverage consumer insights to develop more successful products and evaluate their performance. Participants from network members around the world will share challenges and innovations in conducting and applying customer research to develop financial products that meet the needs of women.

Our  newest learning community is “Understanding what they want: Using Research to Reach Women.” This practitioner-driven learning community will convene mid-level managers who are interested in learning how they can leverage consumer insights to develop more successful products and evaluate their performance. Participants from network members around the world will share challenges and innovations in conducting and applying customer research to develop financial products that meet the needs of women.

About Learning Communities

Recognizing the need and value of peer to peer exchange within the network, Women’s World Banking has launched “Learning Communities” through which practitioners can learn from other experts and share innovations in serving women well with financial products and services.

Schedule

This learning community will begin April 14th and meet virtually for 4-5 sessions over the course of 3 months. To join or nominate a colleague please contact Allegra Palmer afp@womensworldbanking.org

Group Leaders

Karen L Miller, Chief Knowledge and Communications Officer, Karen joined Women’s World Banking in 2012 to lead the branding, marketing and communications team for the organization. She has extensive experience developing brands in both the private and public sector. Most recently, Karen worked as a brand strategist in Kenya for ZanaAfrica, a nonprofit addressing root causes of gender inequality. Prior to her work in Kenya, Karen held senior marketing roles at Xerox and LexisNexis. Early in her career, Karen designed PR campaigns for healthcare and technology clients in her roles at Ogilvy PR and GCI Group. Karen holds a BA in International Relations from the University of Pennsylvania and a MBA from Duke University. She currently serves on the board of American Friends of ZanaAfrica.

Anjali BanthiaSpecialist, Product Development Anjali Banthia focuses on Consumer Insights & Engagement on the Microfinance Products Team at Women’s World Banking. In this role, she conducts product-related consumer research and works with network members and associates to develop marketing, financial education and loyalty programs that target un- and under-banked customer segments as a means of deepening financial inclusion. Prior to joining Women’s World Banking, Anjali worked in product management and marketing at Ujjivan Financial Services in Bangalore, India and the Clorox Company in Oakland, California. She holds a B.A. in Business Administration from the University of California at Berkeley’s Haas School of Business and a Master’s degree in International Relations from the London School of Economics. She speaks Hindi, Urdu and basic French.