Making Finance Work for Women Thought Leadership Series

Lubasha Heredia

Lubasha Heredia is a Partner and Managing Director in the New York office of the Boston Consulting Group. She joined BCG in 2006 and has previously worked in the firm’s Barcelona, Madrid and Moscow offices. Lubasha specializes in Asset and Wealth Management and Retirement. She has deep expertise across strategy and transformation, strategic partnerships, operations and technology. Lubasha is the lead for BCG’s Retirement topic and responsible for BCG’s Global Asset Management knowledge and data teams. Lubasha is also the lead author of BCG’s annual Global Asset Management report.

Most recent work includes:

  • Designed Return to office strategy for a large asset manager
  • Developed a strategy transformation for a leading insurer with asset and wealth management businesses
  • Defined future wealth advisory model for a large asset manager
  • Designed front office operating model for a leading asset manager
  • Led Institutional sales organization design for a large asset manager
  • Led a major transformation program for a retirement business of a large asset manager
  • Designed a BU strategy for a recordkeeping business of a large asset manager•Developed and implemented strategic partnership program for a large asset manager•Led a target operating model design and transformation with two outsourcers for a leading alternative asset manager

Lubasha holds an MBA from Harvard Business School, a BSc and MSc in Business Administration from ESADE, Spain, and CEMS Master in International Management from London School of Economics, UK.

Lubasha speaks fluent English, Spanish and Russian and has a conversational knowledge of German. Before starting at BCG, Lubasha competed in Ballroom & Latin dancing. She has now switched from dancing to running trail ultramarathons and racing Ironmans. She also enjoys playing piano / guitar, reading, scuba diving, skiing and mountain climbing.