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Marketing for Microfinance
Marketing for Microfinance is designed as a reference guide for microfinance organizations seeking to develop their marketing capabilities.
Explore the latest global and regional insights from Women’s World Banking’s work in policy, leadership, women’s entrepreneurship, gender lens investing, and more.
Marketing for Microfinance is designed as a reference guide for microfinance organizations seeking to develop their marketing capabilities.
This paper outlines the design and implementation of credit scoring policies based on Women’s World Banking’s experiences working with network members and presents factors to consider when introducing credit scoring including cost, staff training, scoring policies, data collection and reporting.