Often, many financial services providers only superficially tailor their products in order to reach the women’s market. If f they are to reach this untapped segment, they must articulate a clear business case, avoid being “gender-neutral” and use gender segmentation during product design and to meet women’s needs.
Women, especially the low-income segment, are often overlooked by traditional financial service providers in Egypt. Women’s World Banking and Lead Foundation developed an innovative individual lending methodology that successfully reached women entrepreneurs.
Vietnam has millions of economically active women who interact with the formal financial sector at a superficial level. Women’s World Banking worked with Maritime Bank to develop a strategy to deepen its outreach the women’s market.
While Mexico has made great strides in driving financial inclusion for low-income women but many more barriers, albeit surmountable, need to be addressed before the country can realize the economic benefit of financial inclusion.
The Central Bank of Nigeria announced that the country would not be meeting its 2020 financial inclusion targets. Nevertheless, developments in biometric ID, regulatory sandbox, industry partnerships and agent network growth are on the horizon to put the country back on track.