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Market Strategy

In order to create a market strategy for women clients to become long-term customers, providers must make it a priority to overcome usability barriers. Women’s World Banking develops an actionable strategy to reach and engage women clients.

January 22nd, 2019

Research & Perspectives

Indian Women Aren’t Using Their Bank Accounts. This Is How and Why Women’s World Banking Plans to Change That.

January 22nd, 2019Market Strategy,India,BlogResearch & Perspectives

November 5th, 2018

Research & Perspectives

Egypt’s Economic Recovery Will Not Succeed Without a Key Ingredient: Women

Women’s World Banking’s strategy for closing the financial inclusion gender gap in Egypt targets…

November 5th, 2018Market Strategy,Egypt,BlogResearch & Perspectives

October 29th, 2018

Products & Solutions

Why Women in Bangladesh Are Staying Away From Financial Services, and How to Win Them Over

Women’s World Banking’s strategy for Bangladesh addresses why women are getting left out of the…

October 29th, 2018Market Strategy,Bangladesh,BlogProducts & Solutions

October 7th, 2010

Gender Lens Investing

Guides to Selected Emerging Markets for Microfinance Issuers and International Investors

These guides provide an overview of local capital markets and include key information necessary for…

October 7th, 2010Market Strategy,PublicationGender Lens Investing

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