Cathleen Tobin will be speaking at the conference “BSR’s Global HERfinance Convening: Building Financial Inclusion in the Supply Chain.” With the successful completion of the HERfinance pilot in India, BSR will convene experts, partners, and regulators to share lessons learned and examine how to effectively develop and implement financial capability programs in the workplace and to successfully bring them to scale. The action-oriented, two-day event in Hong Kong from March 10-11, 2015, will explore:

  • How financial education, new financial product innovation, and effective regulation promote the financial capability of low-income adults.
  • How to successfully develop, implement, and scale workplace-based programs.
  • Which resources and best practices exist to address financial inclusion among low-income adults.
  • We will also launch the HERfinance Pilot Report, featuring results from the HERfinance pilot in India, and share a special short film on the project.

Innovation in Financial Product Development

11:25 a.m.-12:45 p.m.

  • What are the unique needs of low-income women that must be considered in product design?
  • How can partnerships encourage the development of better products?
  • How does one design a product for low-income people? What does a well-designed product look like?
  • What are examples of innovative financial products that overcome access barriers?


  • Cathleen Tobin, Director, Product Development, Women’s World Banking
  • Puneet Sharma, Associate Director, MicroSave
  • Michael Tarazi, Senior Financial Sector Specialist, CGAP