It is almost a universal fact: explaining insurance is difficult. For many low-income people, who would never have dreamed of having an insurance policy, understanding the product and benefits that can be derived from using it, is even more difficult. For financial institutions this complexity coupled with low levels of awareness can make uptake and usage levels of insurance products quite low. And this means clients are missing out on a critical safety net.

Women’s World Banking has worked with a number of women-focused microfinance institutions to develop and introduce microinsurance for their clients. Marketing and education are key components in all our product development work and we will share our experiences and lessons learned specific to microinsurance in this hour-long webinar.We will discuss the importance of customer research, how this translates into a marketing and education plan, what assets and resources an institution needs for successful rollout and other best practices, comparing how these principles have applied in practice, based on our work with partner institutions in five different countries: Microfund for Women (Jordan), Caja Arequipa (Peru), Al Amana (Morocco), Finance Trust Bank (Uganda) and Lead Foundation (Egypt). At the end of the session, their product experts will be available for Q&A.

When: Tuesday, February 3, 2015 at 10AM EST
Where: GoToWebinar Online

  • Cathleen Tobin, Manager, Product Research, Marketing and Financial Education, Women’s World Banking
  • Hilary Nichols, Senior Associate, Products, Women’s World Banking
  • Fadi Al-Tawabini, Microfund for Women

This project benefits from the Agence Française de Développement support. The analysis, views and opinions expressed are those of the author and do not necessarily reflect the position of the Agence Française de Développement.