ISSUE DATE:  May 15, 2018
SUBMISSION DATE:  June 8, 2018 
***EXTENDED SUBMISSION DATE: June 15, 2018        

Women’s World Banking is partnering with a national bank in Tanzania to develop and implement a youth savings proposition. Effectively reaching the youth market and developing a viable proposition for the bank requires targeting both youth and parents to meet two objectives: to allow youth to start practicing how to manage and save money from an early age with their parents’ support; and to enable parents to save for their children’s future.

The project includes an evaluation component in the form of a pre/post quantitative survey to determine the outcomes youth and their families have experienced while accessing the products. Women’s World Banking is seeking proposals from qualified market research firms to develop and implement this survey, as well as to conduct supplementary qualitative research.

Women’s World Banking is the global leader in women’s financial inclusion. Rooted in our deep understanding of the women’s market, we tackle financial inclusion in three interconnected ways: first, by partnering with financial services providers to develop scalable market-driven solutions; second, through our gender-lens private equity fund; and, finally, because diverse institutions are proven to be stronger, we build institutional capacity through leadership and diversity programs. Through this holistic approach and our global reach of 49 institutions in 32 countries, we accelerate economic opportunity for low-income women and growth for financial service providers in the emerging markets.

Women’s World Banking is seeking a market research firm to implement the end-line survey, and conduct supplementary qualitative research. The research focuses on client behavior and outcomes, including previous access to youth financial services, savings goals and behavior, control over product use, and outcomes around education and financial awareness, consumption smoothing, and family health/nutrition.

The baseline survey was conducted in May 2017, with 1,500 households. The end-line survey will be conducted with the same panel of parents and youth, and consist of in-person interviews (approximately 30-45 minutes). In addition, qualitative research (focus groups/ interviews) will be conducted with a sample of households.

The responsibilities of the firm include (but are not limited to):

  • Collaborating with Women’s World Banking on the research design;
  • Obtaining IRB and local government approvals, as appropriate;
  • Implementing and overseeing quantitative data collection activities, including:
    • Field testing of survey instruments;
    • Developing relevant documentation for field work, including manuals, interviewer guidelines and other research tools;
    • Selecting, hiring and training a team of interviewers to collect the data (meeting gender, age and language requirements);
    • Engaging participants for end-line survey (firm will partner with bank to contact clients who participated in baseline survey); and
    • Entering and coding collected data.
  • Conducting qualitative research, including:
    • Development of sampling strategy;
    • Input on research guides, with guidance from Women’s World Banking;
    • Procurement of facilitators/interpreters;
    • Recruitment of participants; and
    • Facilitation of focus groups and individual interviews.
  • Collaborating with partners on analysis of data;
    • Analyzing data and producing final deliverables, including analysis and report (in PPT and Word), final survey guides and data (in SPSS or STATA) as well as final guides and methodology.

Ideal respondents to this RFP include research organizations with skills and competencies in the following areas:

  • Development of survey instruments for individual data collection;
  • Ability to identify a sampling frame and sampling strategy;
  • Ability to train a high-quality team of interviewers and field a high-quality population-based survey in the required period;
  • Ability to handle complex panel datasets of high quality;
  • Ability to conduct analysis of data and report on results;
  • Experience conducting qualitative research;
  • Experience in Tanzania (local language proficiency); and
  • Experience working with populations under age 18 preferred.

An expected timeline for the activities is as follows:

Research design and preparationJune 25-July 20, 2018
Training of enumerators and testing of questionnairesJuly 23-27, 2018
Quantitative data collectionJuly 30-August 31, 2018
Data entry and cleaningSeptember 3-28, 2018
Qualitative researchSeptember 3-28, 2018
Data analysisOctober 1-26, 2018
Final report dueOctober 31, 2018


Applications must be submitted by Friday June 8, 2018 June 15, 2018 at 11:59 PM, EST.

The proposal should include the elements below, as well as an illustrative budget.

  1. Organizational Capacity and Experience
    • Please provide a brief statement of your organization’s capacity to complete this work, listing similar projects completed/relevant organizational experience.
    • Please provide references.
  2. Team Structure and Organization of Work
    • Describe the proposed team required, including team leaders, any statisticians, supervisors and enumerators for field work and how they will be organized, data management staff, and any other others who will be involved in the work. Attach CVs of senior staff who will be leading the work.
    • With the team proposed, how many interviews/ focus groups do you expect to do per day and how many days do you expect to be in the field?
    • How quickly would you be able to organize fieldwork as described? Describe how to avoid or solve any recruitment-related challenges
    • Describe your system for quality control of interviews and data in the field.
    • Describe your system for data entry & quality control of data.
  3. Availability
    • Is your organization available for the described activities in the time period indicated (June to October 2018)? If no, list any times where availability is limited.

Applicants may submit their question(s) in writing to Please include in the e-mail subject line “Questions: RFP: Research Firm for Client Outcomes Survey in Tanzania.”

This RFP does not guarantee or commit Women’s World Banking to proceeding with the above described work. Due to the overwhelming responses not all candidates will be contacted.

Women’s World Banking is an equal employment opportunity for all regardless of race, color, citizenship, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.

Q: Where (cities/areas) the survey is going to take place?
A: There are 24 locations around which the survey will take place: Biharamulo, Gairo, Ifakara, Ileje, Kibaha, Kilindi, Kilolo, Kilosa, Kondoa, Kongwa, Loliondo, Manyoni, Mbagala, Mirerani, Misenyi, Mlandizi, Mt. Uluguru, Mugumu, Muleba, Nansio, Newala, Ngudu, Nzega, Rock City

Q: Is there a way to share the sample distribution for the areas covered?
A: Candidates can assume an even distribution, and we will discuss further detail with the short-listed firms.

Q: How many focus group discussions / interviews are foreseen?
A: We would like suggestions from the applicant research firms.

Q: What is the budget ceiling for the survey activities?
A: Please include a budget proposal for the activities. Final budget will be discussed with the short-listed firms.

Q: Is it only firms based in Tanzania that are allowed to bid or the RFP is also opened to firms based outside of Tanzania?
A: The RFP is open to firms based outside Tanzania, however relevant knowledge of culture/language is required.

Q: Does the proposed sample for household 1500 include targeted youth (below 18 years)?
A: Yes, about 500 of the 1,500 households include youth between the ages of 13 and 17, who should be surveyed alongside the parent in the household.

Q: Will the data be collected through paper based or through electronic forms?
A: We prefer electronic forms, if available.

Q: Can you advise on the needed nature of transport for this engagement?
A: Applicants may advise on what they deem to be the best options and required budget.

Q: What methodology was used with the baseline survey conducted in May 2017? How was the data collected for the in-person survey, paper & pencil (survey was not programmed and interviewer wrote down responses or was the survey programmed online and interviewer utilized a Ipad or tablet?
A: The baseline was a sample of 3 groups of households (parent + youth), who each received a 30-45 minute in-person survey.  The data was collected on tablets, through a mobile data collection platform.