Acquisition and Engagement Strategies to Reach Women with Digital Financial Services

In order to better serve low-income women in Sub-Saharan Africa with financial products, Women’s World Banking and Financial Sector Deepening Africa (FSDA) partnered together to increase the capacity of leading financial institutions in Nigeria, Tanzania and Malawi.

Through the careful analysis of these unfiltered, cognitive interviews, Women’s World Banking is better positioned to understand the reasoning behind the financial decisions that low-income women make.

We are excited to see what will happen when the most creative and innovative minds in financial services address the challenge of women’s financial inclusion.