Where We Work

Southeast Asia

Learn how our efforts have benefitted women and banking institutions in this region.

Primary Problem We’ve Set Out to Address

Usage and Engagement for Underbanked

In 2017, we saw that 120MM women were either unbanked or had an account that they did not use in Southeast Asia. The region finds itself at a critical inflection point for financial inclusion. Governments consider it a “hot burner” political issue. Coupled with cost-effective and improving technology, banks and financial service providers (FSPs) are seeking new customer bases due to saturated markets offering an important entry point to serving new low-income segments, such as ultra-micro entrepreneurs and remittance recipients in Indonesia, low-income factory workers in Cambodia and G2P recipients across the region.

How We're Addressing the Problem

In Southeast Asia, our strategy is to work with large FSPs, such as state-owned banks, BRI and BNI in Indonesia, and the top three e-wallets & fintechs in each market. We seek out partners that are committed to driving women’s financial inclusion and can do so at scale. Additionally, through our policy and advocacy work, we work to influence key policymakers to implement policies that strengthen the digital and financial ecosystem in these markets. Recent policy and advocacy initiatives include our active participation in Indonesia’s G20 in 2022, including the Ministerial Conference on Women’s Empowerment, and our ongoing partnership and capacity building with Indonesia’s Women’s Digital Financial Institution Coalition (KIKDP), which is sponsored by Indonesia’s Ministry of Women’s Affairs.

Areas of current and future focus for us in Southeast Asia include supporting MSME growth through use of e-commerce platforms, increasing engagement with Sharia-based financial services, and expanding the collection and use of gender-disaggregated data by FSPs and policymakers, with a particular emphasis on two key segments – women ultra-micro-entrepreneurs and unbanked/underbanked low-income young adult women.

What We Are Learning

End-to-end customer journeys must include account education and a strategy to drive higher account usage in order to maximize the value for women. Also, women ultra-micro entrepreneurs require more than financing to grow their businesses; they need programs that improve their business capabilities, provide better access to markets and information to help them make better business decisions, and support formalization of their businesses. We’ve also learned:

  • Partnering with state-owned banks accelerates impact and scale
  • Our provision of a business case is imperative
  • Replicating solutions still requires customization
  • Policy and advocacy work requires long-term and cross-functional relationships with senior government officials across multiple ministries and regulatory bodies

Results We Are Seeing

Through our partnerships with BRI, BNI, DANA, and WING Bank over the past three years:

  1. Our G2P Account Activation and Engagement solution developed in partnership with BRI has reached more than 1.2 million Program Keluarga Harapan (PKH) beneficiaries since 2021.
  2. Our Payroll Account solution with WING Bank has been rolled out to more than 84,000 Cambodian women factory workers in 2022. As a result, approximately 40% of these women factory workers actively use their digital payroll accounts.
  3. Our Digital Remittances solution with DANA was rolled out to more than 270,000 women in 2022.

"Access to digital financial services has become a necessity, especially for Indonesian women. We formed the WDFI Coalition as a forum for stakeholders to collaborate in efforts to improve the welfare of Indonesian women, to achieve gender equality in the economic field, mainly through the three main agendas of the WDFI Coalition."

"As a result of working with Women’s World Banking, AMK is looking more closely at identifying the strongest use cases to attract new women customers and ensure that barriers that women face in using formal financial services are identified and steps are taken to provide an improved customer journey for women."

Our Southeast Asia Team

Christina Maynes

Regional Head

Vitasari Anggraeni

Policy and Advocacy

Angela Ang

Advisory Services

Martha Hindriyani

Evidence and Insights

Elwyn Panggabean

Advisory Services
Policy and Advocacy

Sharada Ramanathan

Programs and Relationship Management

Agnes Salyanty


Glory Sunarto

Advisory Services

Ker Thao

Advisory Services
about us southeast asia team

Our Regional Partners


  • BNI
  • BRI
  • DANA
  • Amartha


  • Wing Bank
  • AMK
  • Credit Bureau of Cambodia
  • Boost Capital


  • NWTF


  • Bank Indonesia
  • Coordinating Ministry of Economic Affairs
  • Executive Office of the President of the Republic of Indonesia
  • Otoritas Jasa Keuangan (OJK)
  • Pusat Investasi Permerintah (PIP) – Ministry of Finance
  • Ministry of Social Affairs
  • Ministry of Women’s Empowerment


  • National Bank of Cambodia
  • Ministry of Economy and Finance
  • Ministry of Women’s Affairs


  • Bangko Sentral ng Pilipinas (BSP)
  • Insurance Commission


  • Securities and Exchange Commission (SEC)

Papua New Guinea

  • Bank of Papua New Guinea
  • Lembaga Demografi
  • Mitra Mandiri Riset (MMR)
  • SuveyMETER
  • Indochina Research
  • RISE Indonesia

Case Studies

case study BRI Bank in Indonesia

BRI Bank in Indonesia

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case study WING Bank in Cambodia woman

WING Bank in Cambodia

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