The MFWW Podcast Ep. 35: From Invisible to Investable: How Fintech Can Unlock Growth for Women Entrepreneurs

Women entrepreneurs are engines of economic growth, yet millions remain excluded from formal financial systems because their businesses operate informally, their financial histories are invisible, and traditional financial products fail to reflect how they earn, save, and manage risk. In this episode, Dr. Sonja Kelly sits down with Sarah Corley, CEO of the Alliance of Digital Finance and Fintech Associations, to explore how fintech innovations including alternative data, digital identities, embedded finance, and AI are helping women-led businesses move from invisible to investable. Drawing on insights from digital finance ecosystems across Africa and Asia, Sarah shares what it will take to redesign financial systems around the realities of women’s lives and businesses, expanding their ability to earn more, influence financial decisions, and protect their livelihoods in the face of climate and health risks.