Savings Specialist Ryan Newton will be presenting our youth savings work during the webinar “Banking on Girls: From Piggy Banks to Savings Accounts,” part of the SEEP Network’s Understanding Youth and their Financial Needs webinar series. The webinar will be held on June 10 at 10:00 AM EDT.
This installment will focus on using market research to develop appropriate savings programs for girls. Women’s World Banking has a long history of developing girls’ savings programs with XacBank in Mongolia, Banco ADOPEM in the Dominican Republic, PEACE MFI S.CO in Ethiopia (as part of YouthStart), and now with SEWA Bank in India and Diamond Bank in Nigeria.
Ryan will share Women’s World Banking’s experience with translating market research into usable savings programs, especially in her work in India and Ethiopia. With a focus on program design, marketing, and financial education, she will discuss what worked well, what surprised them, and what they would change for the next time.