Video: Jennifer McDonald on what it takes to serve low-income women with savings

August 26, 2015

Women’s World Banking was commissioned by ExxonMobil Foundation to conduct research on digital savings products for low-income women to gain rich insights into the digital financial services market and its implications for women from a variety of informed perspectives. Based on these findings, we hosted “Going Digital: The key to women’s financial inclusion?” on April 29, an interactive convening in New York City for the private sector, policy experts, researchers, foundations and practitioners to review the latest research findings on how digital financial services work for low-income women.

In this video, Women’s World Banking Product Development Manager for Savings Jennifer McDonald shared what she learned through the research, and our experience developing products tailored to women’s needs, about what financial institutions should do and how financial products should be designed to ensure that it meets women’s needs.

Download the report, “Digital Savings: The Key to Women’s Financial Inclusion?

Shot and edited by Dan Abrams (