Women's World Banking Blog

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Explore the latest global and regional insights from Women’s World Banking’s work in policy, leadership, women’s entrepreneurship, gender lens investing, and more.

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Products & Solutions

Is it too expensive to serve low-income, women customers? Debunking product design myths 

It is a common sentiment amongst financial institutions that goes something like: “We’d love to serve low-income women, but it’s just too costly.” This assumption that catering to women customers inherently undermines profitability has lingered for years. But is it really true?  We explored this in our research and found that nearly two-thirds of financial

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Research & Perspectives

A Practical Guide to Revolutionizing Product Design in Financial Services

Scroll down to download the report. At the intersection of financial inclusion and product design lies an often overlooked yet vital question: What about women? Despite the growing recognition of the importance of women in economic development, financial products are too often designed without the unique needs and experiences of

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Products & Solutions

Five Design Principles to Help Reach and Serve Cambodian Young Adult Women

By Ker Thao, Maria Serenade, and Elwyn Panggabean Globally, the emerging youth population presents a potential for economic growth. However, youth in developing countries also still face barriers to access financial services, such as three of 10 million Cambodian young adults who remain financially underserved. Youth savings, in particular, has

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Research & Perspectives

Report: Revolutionizing Product Design in Financial Services

Product Design in Women’s Financial Services As Women’s World Banking President and CEO Mary Ellen Iskenderian aptly notes, The global average hides the starker reality of the situation women face. In some countries, it will take over 100 years to achieve gender equality in financial access without further intervention. The

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Southeast Asian woman using financial services on her smartphone, highlighting the importance of inclusive fintechs
General

How policymakers can close the digital ID gender gap

As governments accelerate digital public infrastructure (DPI) investments, ensuring equitable access to digital ID is critical to avoid deepening existing inequalities. Online digital ID refers to systems that allow individuals to securely verify their identity remotely for services such as banking, government programs, and digital transactions. Yet billions of people worldwide still lack access

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Woman reading while using smartphone.
Research & Perspectives

Policy Handbook for Women’s Financial Inclusion

  Scroll down or click here to download the handbook. A practical roadmap for policymakers, regulators, and financial institutions   Women’s financial inclusion has expanded significantly over the past decade, but structural barriers still prevent millions of women from fully participating in the financial system. Closing these gaps requires more

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Products & Solutions

Inclusive Innovation: When Technology Expands Markets—and Opportunity 

Innovation is transforming financial services—but inclusion doesn’t happen by default.  As AI, blockchain, and digital platforms reshape how financial products are built and delivered, the critical question is whether these advances expand opportunity—or reinforce existing gaps. Despite rapid technological progress, 1.3 billion people—700 million women and 600 million men—are still excluded from the formal

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