Apply By: August 25, 2023

RFP: Firm to Develop Digital Financial Capability Module, Indonesia

Position Overview

Title: RFP: Firm to Develop Digital Financial Capability Module, Indonesia
Classification: RFP
Location and Duration: Jakarta, Indonesia
Duration of Consultancy: 5 months

Position Summary


Women’s World Banking is seeking a partner to develop a digital financial capability module, enhance financial skills, and promote the usage of financial services among Kartu Prakerja recipients, with the expected outcome of empowering low-income women and driving women's financial inclusion on a national scale. The project will be created in collaboration with an edutech platform with experience in career development solutions and a focus on technology-driven training programs. We aim to work collaboratively with the education platform provider that has been familiar with Kartu Prakerja’s platform, to create a comprehensive financial digital literacy module, empowering individuals with essential skills to navigate the digital financial decisions effectively.


About the Project

 Financial inclusion is a crucial aspect of sustainable development, aiming to provide equal access to financial services and opportunities for all members of society. However, despite efforts to promote financial inclusion, account ownership remains relatively low in certain demographics. Kartu Prakerja, a significant initiative, has shown promise in increasing financial inclusion, with 51% of women and 49% of men becoming new account owners, presenting a unique opportunity to bring more individuals into the formal financial system.[1]

Kartu Prakerja's recipients exhibit a high participation of women, particularly as informal workers and entrepreneurs, demonstrating the program's potential to empower women economically. As a result, up to 64% of women entrepreneurs, who previously conducted business primarily offline, have embraced digital transformation, improving their access to markets, customers, and financial services.[2]

Despite the progress, a gender disparity in technology and financial literacy persists, with 54% of women entrepreneurs lacking adequate knowledge and skills to leverage technology platforms effectively. To ensure sustainable financial inclusion, the need to address this digital divide and foster financial literacy becomes evident.

Women’s World Banking believes that an effective digital financial module designed with women in mind can drive women’s financial inclusion. We bring our women-centered design approach to develop the module. By bringing gender lens to product design, we expect the partner can deliver more gender-inclusive aspect for both men and women in the module:

  • Modules will accommodate women's experience in managing personal finances (e.g., women with multiple roles as an entrepreneur and a mother/wife).
  • Modules will eliminate gender biases (e.g., using case examples that reflect daily situations; such as where there is limited access to technology within one household or when women have limited access to loans due to norms).

Goals and Mission:

The project aims to create a comprehensive digital financial literacy training module tailored for Kartu Prakerja recipients through a collaboration with an edutech platform, called

The mission is to equip beneficiaries with essential financial and digital literacy skills, enabling them to make informed financial decisions and optimize the use of digital financial services. The module will focus on increasing access to and usage of financial products, emphasizing savings and digital payments. It will incorporate case studies illustrating the effective use of incentives received from Kartu Prakerja, fostering a practical understanding of financial products' benefits.

Moreover, the project will aim to improve the business and financial skills of existing users, supporting them in managing their income effectively. By addressing the knowledge gap in technology and financial literacy, the module strives to bridge the gender divide and create a more inclusive and equitable financial landscape for all Kartu Prakerja beneficiaries.

[1] Kartu Prakerja, 2022, "Kartu Prakerja and Financial Inclusion Acceleration"

[2] Women's World Banking's study in 2023, "Building Digital Finance Solutions for Women E-commerce Entrepreneurs: A Demand-Side Exploration in Indonesia."

Roles and Responsibilities

The deliverables include:

  • Module preparation and content development.
  • Develop module content.
  • Production using Learning Management System.
  • Module activation program.

Preferred Qualifications

  1. Expertise in Financial Literacy: Must have a strong background in financial literacy, including a deep understanding of key financial concepts, budgeting, saving, investing, and managing personal finances.
  2. Technology Proficiency: Proficiency in using digital learning management systems (LMS) and other educational technology tools is crucial for creating an interactive and user-friendly module.
  3. Instructional Design Skills: Individuals with expertise in instructional design can structure the module in a user-friendly and engaging manner. They can create interactive elements.
  4. User Experience (UX) Design: A team member with UX design skills can ensure that the module is easy to navigate and can optimize an inclusive experience.

How to Apply

Please submit your cover letter, resume, and proposal, including but not limited to the following components:

(1) detailed fee proposal
(2) timeline to fulfill a deliverable
(3) proposal of work product
(4) project team roles and responsibilities for the project.

 Applicants may submit their question(s) in writing until August 15, 2023 to  Please include in the e-mail subject line “Questions: Digital Financial Capability Module, Indonesia”.

About Women's World Banking

We believe in being a force for the greater good, devoted to accelerating and growing the financial inclusion of women. With rapidly changing markets, influenced by technology and social behavioral expectations, we are embarking on a new chapter to transform the way we design and implement solutions.

For over 40 years, Women’s World Banking has partnered with financial institutions, showing them the benefit of investing in women as customers. We equip these institutions with in-depth research and data driven insights to develop financial products and educational programs. While our clients are financial service providers, our mission is to engage consumers – women who are marginalized by financial systems.

Women’s World Banking and WWB Asset Management is an equal employment opportunity for all regardless of race, color, citizenship, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.