Designing Products and Developing Institutions to Serve Low-income Women  

Women’s World Banking and NMB worked together to develop the WAJIBU youth savings proposition.

Women’s World Banking’s recent Making Finance Work for Women Summit brought together leaders from the public and private sectors, investors, and researchers to discuss, debate and create the solutions to drive women’s financial inclusion globally.

Often, many financial services providers only superficially tailor their products in order to reach the women's market. If f they are to reach this untapped segment, they must articulate a clear business case, avoid being "gender-neutral" and use gender segmentation during product design and to meet women's needs.