Rose Kibona sells prepared food and drinks to passers-by from a small stall at the bustling local market in her hometown of Mbeya, Tanzania. At the end of each work day, she put her earnings into various savings accounts — which, in her case, were jars, bags and a locked chest hidden away in her bedroom — each one for a different purpose.

“This is how she saved,” says Mayra Buvinic, a senior fellow at the Center for Global Development (CGD) and researcher for She Counts.

She Counts is an international effort launched this March to support unbanked women micro-entrepreneurs like Kibona by giving them mobile savings accounts. It’s a collaboration between the CGD, Women’s World Banking (WWB) and the ExxonMobil Foundation to reach more than 1 billion women worldwide who lack easy access to banking services.

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