The World Bank’s Agrifin Facility hosted a webinar “Reaching Female Farmers and Agri-entrepreneurs in a Profitable Way” featuring our Chief Product Development Officer Anna Gincherman, talking about experience developing rural lending products in Latin America.
Anna Gincherman, Chief Product Development Officer, Women’s World Banking (WWB), presented on the opportunities available to financial institutions for expanding financing to female farmers.
Anna began by noting that 59% of the population in developing countries don’t have an account with a financial institution. And in rural areas, this falls to just 22% of the population. And for women, the numbers are even lower.
However, this lack of financial market penetration is starting to gain the attention of a variety of financial institutions who believe that the rural population, and rural women operating in the agricultural sector, are a potentially lucrative yet untapped market.