As one of the fastest growing economies in the world, India has made significant progress in financial inclusion in the last few years, with many government initiatives and new financial service players reaching the un- and under-banked. Click here to download the PDF version.PMJDY mandates all households have at least one bank accountNew banking structures introduced to drive access to unbankedAadhaar biometric ID facilitating Direct Benefit Transfer and other solutionsThe 2017 Global FINDEX shows that the gender gap in account ownership has reduced from 20% in 2014 to 6% in 2017 – resulting in 77% of women with bank accountsAlmost half of these accounts owned by women are inactive
What do we need to solve?
Access to accounts have significantly increased in number but high inactivity and limited engagement still persist:
Women are not aware of existing services or are not using the services due to a number of different barriers
Most financial service providers are (i) gender agnostic (ii) have limited understanding of their customer base and (iii) do not see the business case in actively serving the women’s market
The national government takes a gender-agnostic policy approach
Our Action Plan
Apply innovative customer engagement strategies to increase usage of savings products with the goal of building safety netsDemonstrate the ROI of engaging women in financial servicesLeverage Business Correspondent network to reach more women with savingsSupport policy makers on how to increase focus on women through national financial inclusion strategy
The gender agnostic approach has gone on for too long, and that needs to change.
We need to get over the hurdle of the largest number of inactive accounts in the world. We need to change our approach, and Women’s World Banking can help you do that.