Director of Product Development Cathleen Tobin was quoted in this piece on Ventures Africa:
The new feature of market development and competition sees the quality of service and customer experience is shaping the competitive. Nigeria retains around 30.8 million active bank account holders in Nigeria (or 35 percent of the Nigerian adult population). “Advances in technology have allowed to target 56 million economically active, but unbanked Nigerians,” says Cathleen Tobin, manager, product research, marketing and financial education, at Women’s World Banking.
Read the whole piece on Ventures Africa.