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RFQ: Research Firm in Pakistan

Issue Date: February 2, 2018
Submission Date: March 9, 2018

Women’s World Banking is seeking a qualified research consulting firm to conduct qualitative research as well as quantitative surveys throughout Pakistan on a rolling basis. The consultant will perform in-person individual interviews, focus groups, behavioral narratives (or similar research methodologies), user testing, and individual-level phone, in-person or similar survey methodology to support solution design, project deliverables, marketing strategy and gender analysis projects. The selected consultant will be awarded an on-call retainer contract.

About Women’s World Banking
Women’s World Banking is the global leader in women’s financial inclusion. Rooted in our deep understanding of the women’s market, we tackle financial inclusion in three interconnected ways: first, by partnering with financial services providers to develop scalable market-driven solutions; second, through our gender-lens private equity fund; and, finally, because diverse institutions are proven to be stronger, we build institutional capacity through leadership and diversity programs. Through this holistic approach and our global reach of 49 institutions in 32 countries, we accelerate economic opportunity for low-income women and growth for financial service providers in the emerging markets.

About the Project
Women’s World Banking has working partnerships with a variety of institutions in Pakistan to increase women’s financial inclusion. In order to monitor the implementation and outcomes of these projects, we occasionally conduct surveys and qualitative research. We are seeking a research firm that can assist in conducting targeted qualitative research and individual periodic phone or in-person surveys.

Objectives & Responsibilities
The objective of the consultancy is to conduct client-level research through a variety of methodologies, as needed. Research will need to be conducted across all regions of Pakistan, including rural areas, and may need to be conducted in multiple languages. Research projects may include:

  1. Conduct qualitative research in the form of focus groups, individual interviews, behavioral mapping, ethnographies, user testing, mystery shopping and/or stakeholder interviews.  Firm would be responsible for all logistics of qualitative research (securing space, refreshments, recruitment of participants and incentives).  This may include:
    • Selection, hiring and training of a team of interviewers (meeting language and gender requirements);
    • Collaboration on development of research discussion guides;
    • Oversight of and facilitation of focus groups and/or interviews;
    • Entering and coding of collected data; and
    • Collaboration with partners on analysis and report writing of research data.
  2. Conduct quantitative or qualitative surveys on the phone (including text or robocalls) or in-person with both existing clients and non-clients of financial products. This may include:
    • Collaboration with partners on survey instrument creation, methodology development and analysis;
    • Recruitment of participants;
    • Field testing of survey instruments, piloting questions and entering and/or coding data; and
    • Collaboration with partners on analysis and report writing of research data.

Duration of Consultancy
Consultants are needed on short-term projects to be conducted between April 15, 2018 and April 14, 2019. Consultants will be procured under retainer contracts for the period of one year. Women’s World Banking may extend the contract at the organization’s discretion.

Location of Work
Work will be conducted throughout Pakistan (including Islamabad as well as rural and remote locations), though specific locations will be determined for specific projects.  Work may include site visits to financial institutions as needed.

Preferred Qualifications

  • Demonstrated experience conducting individual-level quantitative and qualitative surveys, including ability to conduct and complete large sample phone surveys within limited time frames. Ability to train enumerators and test surveys.
  • Demonstrated experience in conducting different types of qualitative research, including focus groups, individual interviews, user testing, ethnographies and behavioral narratives; ability to train facilitators and test field guides for focus groups and interviews.
  • Experience conducting research with low-income urban and rural participants, and participants with limited to no literacy, particularly with a focus on women.
  • Ability to supply high-quality focus group and interview facilitators across Pakistan.
  • Demonstrated ability to lead development of survey instruments for individual data collection;
  • Demonstrated ability to conduct analysis of data and report on results
  • Proactive communication and collaborative mindset, and willingness to work in close collaboration as a thought partner to Women’s World Banking
  • Experience and willingness to work on a global clock, outside of a typical 9-5 workday, as needed
  • Experience with research related to women’s financial inclusion preferred

To Apply
Please submit your application no later than March 9, 2018 at midnight EST.

This application should include the following elements:

  1. Cover letter
  2. Proposal including the below:
    1. Organizational capacity and experience:
      1. A brief statement of organization’s capacity to complete this work, listing similar projects completed/relevant organizational experience
    2. Team Structure and organization of work:
      1. A description of the proposed team, including team leaders, any supervisors and enumerators for field work and how they will be organized, survey staff and any others who will be involved with the work
        1. CVs of senior staff who will be leading the work, including both quantitative and qualitative leads.
        2. With the proposed team, how many focus groups and interviews can be completed in a day. With phone surveys, please include number of calls that can be made in a day, as well as average response rate.
        3. A description of your system for performing quality control of both phone surveys and qualitative research;
    3. Availability:
      1. Availability for the described activities in the time period indicated and list any times when availability is limited (including available activities during Ramadan).
    4. An illustrative budget with narrative
  3. At least 3 references

Applicants may submit their question(s) in writing until March 5, 2018 to questions@womensworldbanking.org.  Please include in the e-mail subject line “RFP: Research firm in Pakistan.”

This RFQ does not guarantee or commit Women’s World Banking to proceeding with the above described work. Due to overwhelming response, not all candidates will be contacted.

Women’s World Banking is an equal employment opportunity for all regardless of race, color, citizenship, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.

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