This guide focuses on microentrepreneurs and documents Women’s World Banking’s framework for developing individual lending products for women, outlining specific aspects of the methodology that are necessary to reach the low-income women’s market.
The publication highlights how the insurance industry can play a major role in increasing financial protection for women—including those from low-income levels—through approaches that target their specific needs.
Women’s World Banking, together with The World Bank, the UN-housed Better Than Cash Alliance and the Bill & Melinda Gates Foundation authored the report “Digital Financial Solutions to Advance Women’s Economic Participation” for the Turkish G20 Presidency.
Women’s World Banking conducted research to examine the profile of women-owned SMEs in five countries in Southeast Asia, surveyed the landscape of their access to finance and, based on these findings, give recommendations in order for stakeholders to create an enabling financing environment for women.
Why is it important to serve low-income women with microinsurance products? In this one-pager, we provide a brief summary of our product development approach and an example of a successful product rollout.