Coordinated Advocacy for Greater Impact on Women’s Digital Financial Inclusion

The Women’s Digital Financial Inclusion Advocacy Hub, led by Women’s World Banking and the United Nations Capital Development Fund (UNCDF) is a catalyst for collective action unifying local, regional, and global stakeholders with the common objective of accelerating progress in Women’s Digital Financial Inclusion.

As the world continues to grapple with COVID-19, growing inequalities, and stagnant economies, we must ensure that women are not left behind. Our individual actions – while critical – are no longer sufficient to close the gender gap in digital financial inclusion. More than ever before, we need diverse partners aligning together to create lasting change. With a unified focus on advocacy, our collective action can create meaningful progress for women’s digital financial inclusion, resulting in an environment where women can make an informed choice on their financial future, creating a world where women thrive, and economies prosper.

There are two interconnected components to the Advocacy Hub: Local Coalitions in Indonesia and Ethiopia made up of civil society, and public and private sector organizations who advocate for priority women’s digital financial inclusion issues in their markets and the Global Advocacy Hub engine which creates unified messages on priority issues at coordinated times in partnership with organizations from around the globe. The local coalitions and global campaigns reinforce each other’s efforts with shared insights and platforms.

There are many ways to be involved: join our campaigns, share your research, promote women’s digital financial inclusion solutions, and more. After all, it’s her economy too.

How to Join
Interested in multiplying your current efforts to accelerate women’s digital financial inclusion?

Social Media
Follow @UNCDF and @womensworldbnkg on Twitter for updates.

Three-quarters of a billion women around the world are excluded from the formal financial system. Many of these women work in informal or semi-formal micro and small businesses. In fact, nearly 20 percent of working-age women in developing economies are entrepreneurs. These micro-enterprises create additional income for the family, serve as sources of employment for other women, and provide agency and autonomy. However, as they are often outside of the formal economy, and in sectors hardest hit by economic shocks and climate events, such as agriculture and tourism, these women lack financial safety nets such as paid sick leave, unemployment insurance, or even basic savings or a line of credit should they need additional capital for their work or families. With a gender gap in access to digital technology, skills, and financial products, women face additional challenges in accessing financial services.

Despite all of this, women and their businesses are critical drivers of the economy, as service providers, employers, and household CFOs. Imagine the possibilities if women had equal access to the technology, skills, and financial services they need to thrive.

1. Access to Technology: In Her Economy, women micro-entrepreneurs have equal access to digital platforms through the internet and mobile internet, which enable them to leverage digital payments, promote and sell their products in different channels, and grow their digital footprint.
⇒Call to Action for FSPs: Help women benefit from e-commerce opportunities
⇒Call to Action for FSPs: Close the mobile phone gender gap through increased asset financing for handsets
⇒Call to Action for Policymakers: Build infrastructure needed to support mobile connectivity
2. Access to Digital and Financial Skills: In Her Economy, women micro-entrepreneurs have digital and financial skills to make an informed choice and effectively use digital platforms and tools, and safely navigate digital financial services to interact with customers, suppliers, and authorities.
⇒Call to Action for FSPs: Integrate digital & financial capability into solution offerings
⇒Call to Action for FSPs: Provide non-financial services that focus on digital skills
⇒Call to Action for Policymakers: Move beyond policies focused on financial literacy to digital financial capability
3. Access to Digital Financial Services: In Her Economy, women micro-entrepreneurs have access to and can use responsible women-centric digital financial services, including digital payments, digital credit, savings and insurance safely.
⇒Call to Action for FSPs: Design appropriate and affordable digital financial products for women
⇒Call to Action for FSPs: Use unbiased alternative credit scoring models
⇒Call to Action for Policymakers: Design policies with specific targets for women-led MSMEs
⇒Call to Action for Policymakers: Create an enabling environment for DFS through collaboration with the private sector and civil society

Let’s eradicate women’s digital financial exclusion because It’s Her Economy Too!


Digital financial products, services, and policies to meet the specific needs of women so they can start, lead, grow and own MSMEs

Register for Updates

WDFI Registration Form - 2022

Global Partners

Indonesia Partners

Ethiopia Partners

Interested in joining the WDFI Hub? We want to hear from you! Please send an email to to join coordinated advocacy for women’s digital financial inclusion.