Date Issued: March 21, 2016

Submission Deadline: April 8, 2016

Women’s World Banking seeks a firm or individual specializing in user experience on mobile and human-centered design, with a focus on financial inclusion, to design and implement user experience on mobile testing of enhanced use cases as part of two innovative mobile-based projects in Nigeria to expand women’s access and usage of digital financial services (DFS). One project leverages an innovative partnership between a bank and a mobile network operator in Nigeria, and the other project, with the same bank, leverages a comprehensive proposition for the un/underbanked segment in Nigeria by incorporating value-added mobile services to complement a transactional savings account, target savings account, and an express loan.

About Women’s World Banking
Women’s World Banking is the global non-profit devoted to giving more low-income women access to the financial tools and resources essential to their security and prosperity. For more than 35 years we have worked with financial institutions to show them the benefit of investing in women as clients, and as leaders. We equip these institutions to meet women’s needs through authoritative market research, leadership training, sustainable financial products and consumer education. Headquartered in New York, Women’s World Banking works with 40 institutions in 29 countries with a reach of 16 million women to create access to finance on a greater scale than ever before.

Objectives and Responsibilities
Proposals must be based on human-centered design and user experience principles in a mobile environment.

The responsibilities of the firm include (but are not limited to):

  • Conduct and present a literature review on best practices in user experience testing for mobile, especially for women;
  • Design the user experience on mobile testing and data collection methodology for both projects. Each project will require user testing for approximately 8-10 groups of 5-7 women in each group. The firm or individual will have access to segmented data on user profiles and feedback from bank staff and agents when designing the testing and methodology;
  • Lead implementation of the user experience on mobile testing interventions, in collaboration with Women’s World Banking; and
  • Collaborate with Women’s World Banking to analyze the user experience on mobile testing results.

The firm or individual will be expected to produce the following deliverables:

  • User experience (on mobile) testing toolkit
  • Final report with findings and recommendations for product design and features

Preferred Qualifications
Ideal respondents to this RFP include organizations and/or individuals with skills and competencies in the following areas:

  • Expertise in user experience testing and human-centered design, in a mobile environment
  • Experience in research on financial inclusion (gender components preferred)
  • Experience in applying user experience testing results to product design and features

The user experience on mobile testing design will begin in April 2016, and user experience on mobile testing will take place in Nigeria in June-July 2016 at the latest.

The user experience on mobile testing will take place in Lagos, Nigeria, on 1-2 trips of 1-2 weeks each, at a maximum. The selected firm or individual will be expected to travel to Nigeria for the testing. Apart from the testing, work will be completed remotely by the firm or individual with regular calls with Women’s World Banking.

To Apply
Proposals must be received no later than April 8, 2016.

Apply Now!

The proposal should include the elements below:

  1. Organizational Capacity and Experience
    • Please provide a brief statement of your organization’s capacity to complete this work, listing similar projects and completed/relevant organizational experience.
  2. Team Structure and Organization of Work
    • Describe the proposed team required and how they will be organized.
    • Attach CVs of senior staff who will be leading the work.
  3. Availability
    • Specify availability for the described activities in the indicated time period, as well as any times where availability is limited
  4. Illustrative Budget
  5. References (at least two)

Applicants may submit their question(s) in writing to Please include in the e-mail subject line “Questions: User Experience Firm”. All questions and responses will be posted below through the RFP deadline.

This RFP does not guarantee or commit Women’s World Banking to proceeding with the above described work. Due to an overwhelming number of responses, not all candidates will be contacted.

Women’s World Banking is an equal employment opportunity for all regardless of race, color, citizenship, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state, or local law.


Q: Is this expected to be pro bono work, or will there be a contract/fee paid based on the proposal?  If the latter, do you have an idea of  what your budget is? A: The selected consultant will be paid a fee for this work. Please propose a flat fee or daily rate for our consideration. We are unable to share budget information at this time.

Q: What are the expectations in terms of availability of the team?  Is this expected to be a 9-5+ engagement, or a time-as-needed ad hoc basis?
A: Please provide the number of days expected to complete the work and timeline. This does not need to be full-time 9-5 on a continuous basis; however, consultants are expected to be available for a full days’ work during planned trips to Nigeria.

Q: The RFP mentions one of the deliverables to be “User experience (on mobile) testing toolkit.”  We take this to mean a toolkit about the user experience of the mobile-based products.  Is this accurate, or can you please clarify what you are looking for?
A: This deliverable refers to the selected firm providing a toolkit of the different user experience (on mobile) testing tools used (ex. questionnaires, applications, data collection methods, etc.) and how they could be applied in different contexts. The toolkit should also include the raw testing data, in addition to the final analysis, for these two projects. The format of the toolkit is up to the consultant.