ISSUE DATE: March 26, 2019
SUBMISSION DATE: April 16, 2019

Women’s World Banking is looking looking for an individual/team or creative agency to produce Women’s World Banking’s 2018 annual report in a digital format. This will be an engagement with a similar scope to the 2017 Annual Report:

Women’s World Banking is the global leader in women’s financial inclusion. Rooted in our deep understanding of the women’s market, we tackle financial inclusion in three interconnected ways: first, by partnering with financial services providers to develop scalable market-driven solutions; second, through our gender-lens private equity fund; and, finally, because diverse institutions are proven to be stronger, we build institutional capacity through leadership and diversity programs. Through this holistic approach and our global reach of 49 institutions in 32 countries, we accelerate economic opportunity for low-income women and growth for financial service providers in the emerging markets.

We are seeking a creative partner to plan, design and develop Women’s World Banking’s 2018 annual report in digital format. Our goal is to create a succinct, compelling product that tells the story of Women’s World Banking’s work in 2018. The annual report will marry dynamic digital content with a story developed by Women’s World Banking to guide the narrative. Our goal is to tell the story of Women’s World Banking’s impact through the narrative as well as through strong visuals and data.

The ideal partner will assist with design direction, content production, web development and analytics (implementation and reporting). The Annual Report will be built on our existing WordPress template.

The creative partner will deliver a timeline for execution that includes all major milestones throughout the duration of the project, including but not limited to narrative content brainstorm and production, style samples/wireframe, design rounds, development (including mobile optimization and enabling analytics), and QA testing. The annual report should be completed by mid-June.

Our preference is for a creative agency with expertise in storytelling through digital platforms, especially telling the story of impact, weaving both narrative and visual formats. The core team should have experience in design and executing for digital channels including coding. We value tenure of existing client relationships in addition to extensive experience developing core content pieces like annual reports. We expect the agency to be successful project managers and apprise us of any issues or budget concerns before they become a problem. We are a nonprofit working at the cutting edge of gender, technology and financial inclusion, so please provide work samples consistent with this identity.

In addition:

  • Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery;
  • Experience building user interfaces for websites and/or web applications;
  • Experience designing and developing responsive design websites;
  • Comfortable working with debugging tools like Firebug, Chrome inspector, etc.;
  • Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers;
  • Ability to convert comprehensive layout and wireframes into working HTML pages;
  • Experience with PHP and understanding of PHP based Content Management Systems such as WordPress.

The project will begin in April 2019 and be complete in June 2019.

Work can be remote in close collaboration with the Women’s World Banking team based in New York City.

Please submit your application no later than April 16, 2019 at midnight EST.

Your application should include the below elements:

  • cover letter;
  • resume; and
  • proposal, including but not limited to the following components:
    • detailed fee proposal
    • timeline to fulfill a deliverable
    • proposal of work product
    • project team roles and responsibilities for the project.
    • 3 referrals
    • Sample work

Apply Now!

Applicants may submit their question(s) in writing to Please include in the e-mail subject line “Questions: “RFP: 2018 Annual Report Production & Design”

This RFQ does not guarantee or commit Women’s World Banking to proceeding with the above described work. Due to the overwhelming responses not all candidates will be contacted.

Women’s World Banking is an equal employment opportunity for all regardless of race, color, citizenship, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.



Q: What are the expectations regarding content production?

A: Women’s World Banking will develop the story but will work with the agency on general content strategy support and copy-editing.


Q: Will photographic assets be provided by the client?

A: The vast majority of photographic assets will be provided by the client. If assets aren’t available, a budget of $1000 will be allocated to photography.


Q:  What are the expectations regarding analytics implementation and reporting?

A: Analytics will need to be set up so that Women’s World Banking can track visitors to the Annual Report, what sections they are engaging with most and how long they are engaging with the annual report, as well as entrance and exits (all part of standard google analytics).


Q: Do you see this site being created within your existing WordPress site or as a separate site entirely?

A: The Annual Report will be contained on our existing WordPress site. Our WordPress site is built on the Uncode template with minor modifications. The 2017 Annual Report was built off our old website which was a custom build. The 2018 Annual Report should be able to leverage the current existing Uncode template, thereby minimizing back-end build.


Q: What are the expectations for the narrative content brainstorm and production?

A: Women’s World Banking will take the primary lead on developing the outline and content and copy for the annual report; however, we will look to the agency to serve as a thought partner for any tweaks to story and copyediting in the context of the visual storytelling.


Q: Is there a hard deadline for the project?

A: The annual report needs to be released in June 2019.


Q: How often do you plan to update the Annual report after it’s initial launch period?

A: We don’t plan on updating the Annual Report after launch.


Q: Is there a budget range for this project?

A: Please use last year’s annual report with the amount of design and animation as a guidepost (along with an existing WordPress site) for budgeting for this year’s annual report.