Issue Date: December 22, 2015

Submission Date: January 15, 2016

Summary

About Women’s World Banking

Women’s World Banking is the global non-profit devoted to giving more low-income women access to the financial tools and resources essential to their security and prosperity. For more than 35 years we have worked with financial institutions to show them the benefit of investing in women as clients, and as leaders. We equip these institutions to meet women’s needs through authoritative market research, leadership training, sustainable financial products and consumer education. Headquartered in New York, Women’s World Banking works with 38 institutions in 27 countries with a reach of 16 million women to create access to finance on a greater scale than ever before.

About the Project

In 2013 we underwent a rebranding exercise and seek a creative partner to continue to extend that brand to ensure we are finding new ways to tell our story and articulate the need to serve the 1.2 billion women who do not have access to a bank account. We work across media including but not limited to: digital/social, print, video, and in-person events. Our primary audiences include financial institutions globally, regulators, private sector partners, and government/ multilateral agencies, all with the same goal of influencing these audiences to ensure women are included in outreach and policy. We also seek to influence the general public to be advocates for women’s financial inclusion, primarily via digital media.

We are looking for a creative partner who understands our goals, can deliver engaging and persuasive content in various formats and help us think about innovative ways to measure the effectiveness of storytelling initiatives. The ideal agency will be a thought partner who can help craft a strategy for leveraging creative and content to drive stakeholders to close the gender gap in access to finance. We are seeking a strategic approach to reaching our target audiences that leverages all channels. This will include content strategy development, segmentation by audience and development of assets (video, digital, events or experiential, print, etc.)

Responsibilities

The agency will create a content strategy including dissemination approach, propose tactics, design creative across different formats and in some cases execute content creation from start to finish.

The agency will work within the budget range of 100k to 150k

Preferred Qualifications

Our preference is for a full-service creative agency, with some presence in New York. The core team should have experience in strategy, design, influencer engagement and executing for digital channels including coding.  We value tenure of existing client relationships and the ability to provide an umbrella content strategy in addition to developing creative solutions that effectively tell our story in both print and digital.

If interested, please enter your information below to receive additional information:

This RFQ does not guarantee or commit Women’s World Banking to proceeding with the above-described work. Due to the overwhelming responses not all candidates will be contacted.

Women’s World Banking is an equal opportunity employer for all regardless of race, color, citizenship, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.

About Women’s World Banking

We believe in being a force for the greater good, devoted to accelerating and growing the financial inclusion of women. With rapidly changing markets, influenced by technology and social behavioral expectations, we are embarking on a new chapter to transform the way we design and implement solutions.

For nearly 40 years, Women’s World Banking has partnered with financial institutions, showing them the benefit of investing in women as customers. We equip these institutions with in-depth research and data driven insights to develop financial products and educational programs. While our clients are financial service providers, our mission is to engage consumers – women who are marginalized by financial systems.

Women’s World Banking and WWB Asset Management is an equal employment opportunity for all regardless of race, color, citizenship, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.

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