ISSUE DATE: February 7, 2020
SUBMISSION DATE: March 1, 2020

Women’s World Banking seeks an experienced research firm to recruit customers for and manage qualitative research among low-income women in Nigeria.

Mission: To expand the economic assets, participation, and power of low-income women and their households by helping them access financial services, knowledge and markets

Vision: One day all women will be able to build a secure and prosperous financial future for themselves and their households

Women’s World Banking, Inc. is a tax-exempt 501(c)(3) organization registered in New York, that designs market-driven solutions, invests in financial institutions, and helps to shape policy environments in emerging markets to create greater economic stability and prosperity for women, their families, and their communities. The direct beneficiaries of our work include low-income women customers of financial service providers in developing countries.

Women’s World Banking’s co-actors are its global network of cross-sector partners including retail banks, mobile network operators, FinTech companies, governments, multinational corporations and funders which today includes 55 organizations in 32 countries, serving more than 30 million women clients. These network members serve as implementing, catalyzing, and strategic partners that help achieve Women’s World Banking’s mission.

Women’s World Banking is working in Nigeria to understand the financial lives, needs and behaviors of low-income women. The goals of the work will be to help financial services providers increase women’s access to and use of quality financial products and services (such as savings, credit, digital financial services, etc.). Under this initiative, Women’s World Banking will conduct qualitative research and is seeking a research firm that can assist in this activity.

The objective of the consultancy is to conduct client-focused research through a variety of methodologies, as needed.

 Qualitative Research:

Conduct qualitative research including but not limited to

  • Individual semi-structured interviews
    • Key Informants
    • Customer (low-income and urban and rural populations)
  • Focus group discussion
  • Observations

Interview guides:

  • Provide input on the interview guide developed by Women’s World Banking
  • Translate guides into local language
  • Pilot questions on the interview guide
  • Record any modifications made to the guide
  • Share results from the pilot with Women’s World Banking

Participant recruitment:

  • Successfully recruit participants for group sessions and/or interviews. Arrange for a convenient time and location with the participant to participate in the research and follow up with this person to ensure availability. Number of participants and method of participant selection will be determined at time of qualitative research and may be informed by quantitative surveys or other inputs. Segments may include, but are not limited to: low-income women, factory workers, mobile money users or non-users, remittance receivers, entrepreneurs or MFI or FSP clients and non-clients.


Additionally, the firm will be responsible for all logistics related to the interviews (securing space, refreshments, recruitment of participants, and provision of participant compensation/incentives). This may include the following activities:


  • Identify and secure research venues for sessions. Venues should be neutral, quiet locations that offer privacy, are easily accessible by participants, and acceptable for cultural norms for women; Two-way mirrors are not required; and Videotaping of sessions may be required.


  • Arrange for light refreshments (snack and drink) and financial compensation (travel reimbursement) for all participants;

Facilitation/ transcription/ coding:

  • Conduct focus group sessions and interviews with women and men, using a semi-structured or structured discussion guide. Women’s World Banking will develop the guides with input from the research firm (see above).
  • Audio record each interview and share English transcripts with Women’s World Banking. Transcripts should be shared within 48 hours of the completion of each research day to ensure that the content is aligned with the expectations of the Women’s World Banking research team.
  • Logistics point person must be present at focus group sites to ensure logistics of participant arrival and criteria confirmation, as well as facilitate logistics of research venue, refreshments and financial compensation.
  • Provide all raw notes from the interviews, including any audio or video recordings.
  • Participate in regular discussions with the Women’s World Banking research team to discuss emerging themes and reflect on the research approach.


  • Analyze session transcripts through inductive themes analysis, in partnership with the Women’s World Banking team. The research firm will lead the analytic coding and synthesis of findings with input from Women’s World Banking;
  • Develop PowerPoint deck detailing key themes and findings, including breakdown by any relevant segments and geographies. Provide in-depth analytic content from the analysis.
  • Interpretation: Identify and hire one or two interpreters for simultaneous translation to participate in all research sessions attended by the Women’s World Banking team;

 Quantitative Surveys:


  • Provide input on the questionnaire developed by Women’s World Banking
  • Translate questionnaire into local language
  • Program the quantitative interview guides into software (e.g., SurveyCTO) to administer computer-assisted personal interviews
  • Pilot and test the survey
  • Record any modifications made to the survey
  • Share pilot results with Women’s World Banking
  • Update survey based on findings from the pilot prior to going to the field
  • Train and supervise quantitative research team
  • Ensure deep understanding of the objectives of the research and meaning of the research questions.
  • Women’s World Banking research team may participate in some aspect of the training (e.g., discuss training plan with field coordinator)
  • Supervise enumerators and conduct regular quality checks, providing written reports to Women’s World Banking
  • Provide research plan that describes the training, research team composition and structure, number of interviews to be conducted per day, strategy to ensure data quality
  • Participate in regular progress updates with Women’s World Banking team (frequency and channel of communication to be determined)

Recruit all research respondents:

  • Propose sampling methodology for approval by Women’s World Banking. Segments may include, but are not limited to: low-income women (segment A, B or C income segments), factory workers, mobile money users or non-users, remittance receivers, entrepreneurs or MFI or FSP clients and non-clients.
  • Provide feedback on screening/eligibility criteria developed by Women’s World Banking for the given study
  • Recruit respondents according to study eligibility criteria
  • Assign a unique ID (not a national ID) for all respondents
  • Set appropriate survey participant compensation/incentives

Data sharing:

  • On a regular basis, provide de-identified raw data to Women’s World Banking to review
  • Clean and code collected data
  • Provide final survey tool in English and local language, complete and clean dataset with coding scheme, and any data files associated with the survey. All variables and answers should be translated into English

Quantitative implementation report:

  • Provide implementation report describing fully the methodology and sampling strategy used, response rates, respondent compensation, and any challenges (and changes) encountered during fieldwork. Report should include descriptive statistics, summary of key findings, and data visualization.

The selected consultant will be placed on a retainer contract for multiple engagements for one year, to be extended at Women’s World Banking’s discretion. The first project is estimated to be for 1 week in March 2020.

Nigeria, exact location TBC


  • Experience conducting research in the financial services;
  • Understanding of digital financial services/digital payment solutions
  • Deep understanding of issues around women’s financial inclusion as well as broader issues that women specifically face;
  • Experience conducting qualitative research in the form of interviews and focus groups with low-income women;
  • Proactive project management skills with strong attention to detail;
  • Experience working in tight timelines and rigorous schedule of data collection;
  • Experience working in a multilateral and cross-time-zone team to meet deliverables;
  • Commitment to delivering excellent quality results that can have a meaningful impact for women; and
  • Fluency in English required.
  • Availability to attend the meetings with Women’s World Banking staff. Meeting hours need to be flexible sometime between 8 am – 5 pm EST.

Please submit your application, including the following components, by Sunday, March 1, 2020 at 11:59 PM EST at the latest:

  • Cover Letter
  • Qualifications, including:
    • Statement of your organization’s capacity to effectively conduct some or all of the specific activities described and relevant experience for each;
    • Team structure and organization of work: describe the proposed team and how they will be organized, and include CV(s) of senior staff who will lead the work,
  • Fee Breakdown (please fill out and submit the costing sheet linked here)
  • Two references (minimum)

Applicants may submit their question(s) in writing until February 26, 2020 to Please include in the e-mail subject line “RFQ: Consumer Research in Nigeria.”

Apply Now!

This RFQ does not guarantee or commit Women’s World Banking to proceeding with the above described work. Due to overwhelming response, not all candidates will be contacted.

Women’s World Banking is an equal employment opportunity for all regardless of race, color, citizenship, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.

 Women’s World Banking will be unable to contract with any individual who is US citizen or resident without an LLC or LP or similar structure.

Q: Are accounting firms eligible for this RFQ?
A: Any firm with research experience is encouraged to apply.

Q: Please clarify locations (States) which would be involved in this process. Where this is unavailable, please state which zones (NW, NE, NC, SS, SW, SE)
A: For the immediate assignment, it will be just Lagos and surrounding area. For future work it is TBD.

Q: What languages would the guides be translated into and an estimation of the number of pages of each guide.
A: It all depends on where the work  is,  see above. Guides  vary in  length, please provide give a price per page.

Q: Kindly clarify the duration and timeline for this research (Consumer Research in Nigeria).
A: This is an RFQ for multiple projects and cost will vary depending on project. Please just provide per unit costs (using the costing sheet template linked above). Immediate assignment may be for 5 days.