ISSUE DATE: February 20, 2020
SUBMISSION DATE: March 20, 2020
***EXTENDED SUBMISSION DATE: March 23, 2020

Summary:
Women’s World Banking is looking for a social media agency partner to help the organization build its multi-year social media marketing and influencer strategy, both at the global and market level. The aim of the project is to collaborate with the Communications team to build a consistent social media strategy within Women’s World Banking’s social channels, including Linkedin, Twitter, Facebook, and Instagram, build metrics of success for tracking and reporting, create compelling and on-brand social media graphics, and use data to identify and cultivate influencers who can amplify our message, including partners, donors and investors.

About Women’s World Banking:
Women’s World Banking is the global leader in women’s financial inclusion. Rooted in our deep understanding of the women’s market, we tackle financial inclusion in three interconnected ways: first, by partnering with financial services providers to develop scalable market-driven solutions; second, through our gender-lens private equity fund; and, finally, because diverse institutions are proven to be stronger, we build institutional capacity through leadership and diversity programs. Through this holistic approach and our global reach of 49 institutions in 32 countries, we accelerate economic opportunity for low-income women and growth for financial service providers in the emerging markets.

About the Project:
This project is developing and maintaining a consistent social media and influencer strategy while building Women’s World Banking’s online presence and brand. During the project, the social media agency will review metrics and data from Women’s World Banking’s social media analysis and collaborate with the Digital Marketing Senior Associate to develop and execute and organic and paid social media campaigns within a six month period.

Objectives & Responsibilities:

  • Collaborate with Communications team to build consistent social media strategy within Women’s World Banking’s social channels, including Linkedin, Twitter, Facebook, and Instagram
  • Help build metrics of success for tracking and reporting
  • Create compelling and on-brand social media graphics (including animations/GIFs)
  • Use data to identify and cultivate influencers who can amplify Women’s World Banking’s message, including partners, donors and investors.

Duration of Consultancy:
Six months to 1 year

Location of Work:
Can be remote, but must be able to take weekly calls with the Digital Marketing Senior Associate from the New York office

TO APPLY
Please submit your application, including the following components, by Thursday, March 23, 2020 Monday March 23, 2020 at 11:59 PM EST at the latest:

  • Cover Letter
  • Qualifications, including case studies featuring other non-profits they worked with (paid and organic campaigns)
  • Proposal for services applicants can provide to Women’s World Banking, including rates for services
  • Three references

Applicants may submit their question(s) in writing until March 18, 2020 to tn@womensworldbanking.org. Please include in the e-mail subject line “RFQ: Social Media Agency – Social Media Marketing & Influencer Strategy.”

Apply Now!

This RFQ does not guarantee or commit Women’s World Banking to proceeding with the above described work. Due to overwhelming response, not all candidates will be contacted.

Women’s World Banking is an equal employment opportunity for all regardless of race, color, citizenship, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran or reservist status or any other category protected by federal, state or local law.

 Women’s World Banking will be unable to contract with any individual who is US citizen or resident without an LLC or LP or similar structure.


Q: Are we required to submit a creative proposal at this stage? Does the application include a ‘creative pitch’ document or just a financial proposal? In case of the former, will you be providing further details regarding the brief?
A: Please send a brief creative and financial proposal by their own research on Women’s World Banking and what is asked in the RFQ.

Q: Are there comparable organisations that you use as benchmarks for success?
A: We don’t necessary have competitors but are often compared to CGAP and Financial Alliance for Women.

Q: Are there costs for banks and institutions to enlist your services and solutions?
A: N/A

Q: What are your biggest marketing challenges?
A: We want to strengthen our brand awareness and audience targeting (making sure we’re being seen by the right people, institutions, potential funders, etc.)

Q: What marketing tactics have you / do you currently use?
A: We use Sprout Social for social media marketing.

Q: What are your key marketing & communications goals?
A: TBD. But it aligns with our challenges, building brand awareness and an influencer strategy, and strengthening our targeting.

Q: Do you have any numbered goals you can share?
A: Benchmarks and reporting available on request.

Q: What does success look like for you?
A: TBD, that’s what we want to build.

Q: How is your team structured?
A: We have one Digital Marketing Senior Associate, and one Marketing & Communications Manager.

Q: Is there any limitations (communication or other) we should be aware of?
A: It’s important to keep in mind we are a non-profit with limited budgets for social media marketing.

Q: Could we get access to your Social Media platform or get a report on performance to audit?
A: Benchmarks and reporting available on request.

Q: What is the annual budget for social media communications?
A: Please email tn@womensworldbanking.org for this information.

Q: Approximately how many agencies are participating in the RFQ?
A: We are only looking for one agency to work with.

Q: How do you currently measure the ROI of your social media tactics?
A: That is something we also want to build with the agency.

Q: Who is your target audience on social specifically? Would it be the banks and institutions? Or the women with low income? Or both?
A: Banks, financial institutions, potential funders, potential applicants for our Leadership & Diversity programs, potential sponsors for our events.

Q: What are the priority markets your are looking to engage on social?
A: TBD

Q: What worked/didn’t work with your current/previous social media partner?
A: We haven’t had a social media partner previously.

Q: Do you have a brand guideline document you can share with us?
A: TBD, we are working on updating our brand guidelines.