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Giving Non-Bank Savers a Reason to Save at a Bank (Even When Informal Methods Work)

November 12, 2018

By Mansi Gupta, Design Specialist Accounts in India have one of the highest dormancy rates in the world. Women’s World Banking undertook research to determine why women aren’t saving actively in a bank and tested prototypes to change that behavior. What we found is that breaking the status quo requires shifting the perception of saving with a bank along with prompting…

Egypt’s Economic Recovery Will Not Succeed Without a Key Ingredient: Women

November 5, 2018

Egypt is on the road to recovery after the 2011 revolution, and financial inclusion is growing at a steady pace. But even though women’s financial inclusion is on the rise, the gender gap is widening. Women’s World Banking’s strategy for closing the financial inclusion gender gap in Egypt targets the players and the solutions that will ensure women benefit from,…


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