2021 will be a crucial year for women to build their financial resilience and begin recovering from the setbacks created by COVID-19. According to a recent McKinsey report, women globally are twice as likely to experience job loss due to the pandemic, despite making up only 39% of total employment.
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Women’s World Banking’s global network of financial service providers (FSPs) champions women’s financial inclusion in their local markets, shares best practices, and leverages expertise in inclusive economies. Never has this community of practice been more important to women’s economic empowerment than now, particularly with the COVID-19 pandemic creating adverse economic
By Mehrdad (Mehi) Mirpourian, Senior Data Analyst, Research, Monitoring and Evaluation, at Women’s World Banking “There have been as many plagues as wars in history; yet always plagues and wars take people equally by surprise.” – Albert Camus, The Plague Introduction Businesses function in environments that are agile and hard
Developing a meaningful insurance product for Finance Trust Bank’s low-income clients was not enough. We needed to develop an educational marketing campaign to help their clients understand (and make use of!) the TrustCare product.
“How much did you spend on healthcare last time you were hospitalized?” That was the question Women’s World Banking’s research team posed to more than 70 participants of focus groups organized in Uganda early this year as part of our project to introduce a health microinsurance product with our local network member. The question seems straightforward enough, a simple matter of sums. As we found however, most of the participants were not aware of the full cost of their hospitalization and even severely underestimated it.
Finance Trust Bank and Women’s World Banking are working together to develop and offer a health microinsurance product to help alleviate the financial burden of major illness for their low-income clients. We began our product development work as all Women’s World Banking projects do: with in-depth market research. Specifically in Uganda, we needed to understand the usage, needs, financing and costs for healthcare among low-income people, as well as their awareness of insurance.