Giving Non-Bank Savers a Reason to Save at a Bank

Women’s World Banking undertook research to determine why women aren’t saving actively in a bank…

Closing women’s “emotional distance” from financial services with behavioral design

Behavioral design is an important new tool in helping the financial services industry see women…

Designing better digital financial services for women: Lessons in behavioral design

What our digital financial services peer exchange participants learned about defining the problem…

Customer Centricity: Best Practices in Serving Low-Income Women (2 of 4)

How does Customer Centricity help financial service providers serve low-income women profitably and…

Branding and Marketing: Best Practices in Serving Low-Income Women (3 of 4)

How does Branding and Marketing help financial service providers serve low-income women profitably…

Successful by Design: Why Creating Financial Products with Women in Mind Is a Win-Win

Our Product Development director explains the crucial elements of design to ensure financial…