November 12th, 2018
Giving Non-Bank Savers a Reason to Save at a Bank
Women’s World Banking undertook research to determine why women aren’t saving actively in a bank…
November 12th, 2018Savings,Women-Centered Design,Network,India,BlogResearch & Perspectives
June 25th, 2018
Closing women’s “emotional distance” from financial services with behavioral design
Behavioral design is an important new tool in helping the financial services industry see women…
June 25th, 2018Women-Centered Design,Global,BlogProducts & Solutions
May 28th, 2018
It’s as Easy as A-B-C! How A/B Testing Helped Onboard More Women Customers through Mobile Account Referrals
Using our women-centered design approach, we worked with ideas42 to figure out how to get more…
May 28th, 2018Women-Centered Design,Digital Financial Services,Pakistan,BlogProducts & Solutions
December 11th, 2017
Designing better digital financial services for women: Lessons in behavioral design
What our digital financial services peer exchange participants learned about defining the problem…
December 11th, 2017Women-Centered Design,Global,BlogProducts & Solutions
October 27th, 2017
Customer Centricity: Best Practices in Serving Low-Income Women (2 of 4)
How does Customer Centricity help financial service providers serve low-income women profitably and…
October 27th, 2017Women-Centered Design,PublicationResearch & Perspectives
October 27th, 2017
Branding and Marketing: Best Practices in Serving Low-Income Women (3 of 4)
How does Branding and Marketing help financial service providers serve low-income women profitably…
October 27th, 2017Women-Centered Design,PublicationProducts & Solutions
September 18th, 2017
Successful by Design: Why Creating Financial Products with Women in Mind Is a Win-Win
Our Product Development director explains the crucial elements of design to ensure financial…
September 18th, 2017Women-Centered Design,BlogProducts & Solutions
August 14th, 2017
Do You See What I See? How Subjective Ideas About Gender Can Cause Financial Institutions to Stumble
The success of women-focused products depends on front-line staff resonating with the objective to…
August 14th, 2017Women-Centered Design,Global,BlogProducts & Solutions
July 10th, 2017
Busting the Myths on Pakistan’s 50 Million “Unreachable” Women
Financial services providers in Pakistan risk losing out on an untapped market opportunity by…
July 10th, 2017Women-Centered Design,Pakistan,BlogProducts & Solutions